Esil University organized a webinar titled “Proper Citation and Formatting of Scientific and Academic Papers” for master's students of the Marketing educational program. The session was conducted by Professor G. Ukubasova from the Department of Economics and Marketing.
During the webinar, participants learned the fundamental rules of citing academic sources, formatting in-text citations, and compiling reference lists. Particular attention was paid to common mistakes, proper paraphrasing of academic texts, and compliance with the principles of academic integrity.
The webinar also addressed the ethical use of artificial intelligence in academic research. Master's students were informed about the importance of verifying AI-generated information using reliable scientific sources and properly disclosing the use of AI tools in research papers.
Following the webinar, participants received practical recommendations on preparing and formatting academic papers. The event contributed to the development of research skills and the promotion of a culture of academic integrity.

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