From Idea to Business: Entrepreneur Delivers a Guest Lecture to Tourism Students at Esil University

Esil University hosted a guest lecture entitled “From Idea to Business: Establishing and Managing a Food Service Business” as part of the Hotel Management course. The event was organized by lecturers A. G. Gizzatzhanova and A. M. Bayandinova for second-year students of the Tourism educational programme from both Kazakh- and Russian-speaking groups. Lecturer E. M. Amangeldi also attended the event.

The guest speaker was Asemgul Kuatkyzy Mukusheva, founder and director of the Sky Coffee chain, which operates two coffee shops in Astana. She shared her experience in establishing and developing a business in the food service industry, discussing the stages of implementing a business idea, organizing coffee shop operations, staff management, service quality and customer acquisition.

Particular attention was paid to the challenges faced by aspiring entrepreneurs, as well as the importance of proper planning, effective management and a customer-oriented approach. During the open discussion, students had the opportunity to ask questions, explore the prospects of starting their own businesses and learn about the professional competencies required for a successful career in the hospitality industry.

The guest lecture allowed students to explore the practical aspects of food service businesses and see how theoretical knowledge can be applied in real professional settings. At the end of the meeting, lecturers and students expressed their gratitude to Asemgul Kuatkyzy Mukusheva for her informative presentation, valuable recommendations and willingness to share her entrepreneurial experience.